Product Manager

This course is suitable for new product managers/owners with little or no product management knowledge and experience, who would like to adopt a more structured approach to product management and to gain practical work experience.

Pre-Work- Complete a series of self-paced preparatory test and lessons before the course to match your strength & talent with your career path and get up to speed on the fundamentals of Product Manager.

Online Instructor-Led Sessions- Learn by doing with help from an expert. Explore key concepts and tools, then put them to work through hands-on activities grounded in real-world scenarios.

Homework - Apply what you’ve learned in class to cumulative assignments that build toward the final project.

Presentations- Share your presentations and receive feedback from your instructional team and classmates.

Live Project - With a strong portfolio of digitally driven programmes and projects, you will have the opportunity to gain practical work experience as a project management or business analysis professional with digital expertise.

Intro to Product Management

Understand what a product is, the role of a product manager, and the relationships PMs need to manage.

The PM Ecosystem

Examine the product development cycle through the lens of the stakeholders you’ll work with and the data you’ll use.

Aligning With Business Needs

Ensure that product planning and prioritization are connected to overall business needs and objectives and key results (OKRs).

Understanding Your Market

Explore competitor behavior and emerging trends to identify gaps and opportunities.

Customer Research

Prioritize and deploy research activities to understand customer goals, needs, and pain points.

From Research to Insights

Summarize research findings to pull out key insights that inform the product development process.

Validating Assumptions

Identify assumptions and risks and validate them using prototypes and minimum viable products (MVPs).

Working With UX

Learn about key tasks and deliverables that user experience designers work on and how they support the product management process.

Feature Prioritization

Prioritize tasks to frequently release value to users and the business.

Product Planning

Plan and prioritize upcoming work using a product roadmap, epics, and user stories.

Product Development Frameworks

Get acquainted with the fundamentals of Agile — the de facto working approach for many teams — including how it’s executed and how it can drive productivity.

Working With Developers

Discover key terms, workflows, and technologies that developers use every day and how you as a PM can best support their work.

Continuous Discovery

Gather customer insights through interviews and experiments on an ongoing basis to continuously improve products.

Managing Product Health

Understand where your product is in its life cycle and use data to make decisions about the future direction of the product.

Communicating - Like a PM, Part 1

Working with stakeholders is something that PMs will need to do every day. Learn best practices and approaches for improving your communications.

Communicating Like a PM, Part 2

Prepare for final presentations by learning about presentation best practices.

Final Presentations

Share the final output of your projects. Discuss how to apply learning from the class to jobs and job searches.

Candidates will be able to demonstrate, principles for new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle using the right methodologies and Framework. Candidates will:

• Understand the principles and processes for developing product roadmaps
• Apply tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
• Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
• Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
• Life cycle management of products and services including versioning and pricing
• Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
• Understand the variations in the product management practices across different organizations and emergent digital markets
• Alternative ways to drive digital business innovation in your company

Product Owner, Product Manager

Have questions about our Product Management? Our Admissions team is here to help you determine if this program is right for you and your goals. You can also:

• Attend an info session online
• Explore your financing options.
• Contact our helpdesk team on +44 (0) 203 143 3504 or send us an email at info@cedar-pro.com